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The world of digital marketing is vast and confusing. Many often spend a great deal of time and resources without getting results. Choosing the right tools is key.
In todays “virtual gathering places” of Facebook, Twitter, Google +, YouTube, Instagram, Pinterest, Yelp and LinkedIn, marketing has become a race to get rated, recommended, and “liked.”
Search Engine Optimization or SEO, is a strategy of optimizing your website to improve search engine rankings so it can rank higher than the websites of your competitors.
Email marketing is still one of the most effective ways to reach your target audience and pass on valuable information about how you can best serve your customers.
Research shows you have 8 seconds to capture a new visitor. If they don’t see something they like immediately, they’ll move on to a different website.